Alfred Bird qualified as a chemist in Birmingham. His wife was a lover of custard but an intolerance of eggs meant that this pleasure often resulted in severe indigestion. This led Alfred to invent his custard powder which enabled lovely custard to be made without the use of eggs. His custard was a big hit and with his 2 sons Alfred set up Alfred Bird and Sons. Their factory was in Digbeth and is now home to the Custard Factory arts and media complex. According to The Custard factory site the Bird’s factory employed 1000 people at its height but I haven’t been able to verify this so if anyone can let us know.
Submitted by: Craig